Demand as a Whole
Size: duration/#of attendee
Scope: Who is included/style/theme
Fragmented: Where you break it off (take a part from the whole)
Diverse: who is coming/what type of food
Total Value - impossible
Particulars
Visitor Numbers
Visitor Spending
Visitor Activity and Participation
Advertising Effectiveness: How they found out about...
Visitor Satisfaction: feedback
Economic Imapact
...
Social Motives
Ex: Social Interaction with
others
Creation of community spirit
Status or recognition of achievements
Philanthropy or charitable contributions
Organizational Motives
Ex: The need to make sales
The need to have organization presence
Status or recognition
Sponsorship or community support
Physiological Motives
Ex: Relaxation or recreation with others
Sexual enjoyment with others
Exercise or physical challenge
To eat, drink or be entertained
Personal Motives
Ex: Seeking new experiences
Learning and education
Creativity and exploration
Fulfillment of ambitions
Current Demand
that demand which our event satisfies at the moment
Future Demand
that demand which our event could satisfy over a normal growth period
Latent Demand
that demand which is sleeping until you provide an event for it
Frustrated Demand
that demand which exists for our event which cannot get to it due to being suppresses by price, time, availability, lack of disposable income or other reasons,
Demand as a Whole
Size: duration/#of attendee
Scope: Who is included/style/theme
Fragmented: Where you break it off (take a part from the whole)
Diverse: who is coming/what type of food
Total Value - impossible
Particulars
Visitor Numbers
Visitor Spending
Visitor Activity and Participation
Advertising Effectiveness: How they found out about...
Visitor Satisfaction: feedback
Economic Imapact
...
Social Motives
Ex: Social Interaction with
others
Creation of community spirit
Status or recognition of achievements
Philanthropy or charitable contributions
Organizational Motives
Ex: The need to make sales
The need to have organization presence
Status or recognition
Sponsorship or community support
Physiological Motives
Ex: Relaxation or recreation with others
Sexual enjoyment with others
Exercise or physical challenge
To eat, drink or be entertained
Personal Motives
Ex: Seeking new experiences
Learning and education
Creativity and exploration
Fulfillment of ambitions
Current Demand
that demand which our event satisfies at the moment
Future Demand
that demand which our event could satisfy over a normal growth period
Latent Demand
that demand which is sleeping until you provide an event for it
Frustrated Demand
that demand which exists for our event which cannot get to it due to being suppresses by price, time, availability, lack of disposable income or other reasons,