All of these options
Which of the following are influencer personas types?
Social Media Influencer
someone who exerts his or her influence through social media
True
Influencer marketing is the fastest growing method to attract new customers. T/F
$6.50
On average, brands earn _____ for every $1 spend on influencer marketing.
True
The majority of Teenage YouTube subscribers trust influencers opinions over traditional celebrities.
All of these options
Which of the following are characteristics of a good influencer?
Less Credibility
Which of the following is NOT a benefit of influencer marketing with social media?
Establish Goals
What is the first step in creating a social media influencer marketing strategy?
All of these options
Which of the following are ways brands can use influencers?
Invited them on a trip around the world & had them document the trip
In which way did travel agent Contiki use social media infleuncers to increase awareness among 18-35 year olds?
Marketing or Business Goal
A social media marketing campaign is coordinated social media marketing effort to communicate with a target audience to achieve _________________
True
Social media marketing campaigns have a Specific start and end date. T/F
Attention Interest Desire, & Action (AIDA)
The concept of AIDA As a model for marketing stands for _____________
Establish Goals
What is the first step in launching a social media marketing campaign?
Social Media Content Calendar
Which of the following would not be considered under the campaign in budget resources?
Campaign Parameters include
includes:
- Contest
- Submission Instructions
- Contest Guidelines
- How Winners Are Selected
all of these options on an app on a company website on the microcyte on social media
Social Media Campaigns Can Live On:
Share Results
Which of the following is not conducted during a social media marketing campaign?
Share Sparkling Ice related content using the brand hashtag
Sparkling ice wanted to give a social media word-of-mouth megaphone by rallying fans to compete against each other for the title of the biggest flavor fan. What did the company have fans do?
creating & posting 100 pieces of shareable content create in 100 days
What social media campaign did Oreo create to celebrate their 100th anniversary?
Integrated Marketing Communications (IMC)
____________ involves integrating the promotional tools in marketing mix around a single theme idea or campaign
Listening Monitoring Streams
Used to help social media managers truck social media conversations around a campaign
written in second person
Which of the following does NOT distinguish a blog?
Fashion
Which type of blog is the most popular?
All of these options
Why are blogs so popular?
True
The editorial strategy will determine who will be writing and editing the blog content, as well as the subject matter experts that need to be involved to contribute content. T/F
Decreases Brand Awareness
Which of the following is NOT a benefit of blogging?
Instant Payback
Which of the following is NOT a disadvantage to blogging?
400-1000 words
A good best practice for the length of blog posts is _______
Video Blog
What is a vlog?
Video Talk Show
Which of the following is not a podcast format?
True
Unlike a podcast, webinars are intended to be interactive with the audience in real time. T/F
15
A username on Twitter can contain how many characters?
Musicians
What type of Twitter user are among the top 10 most followed?
False
Posts with 100 characters or more perform better on Twitter. T/F
All of these options
Using Twitter as a marketing tool allows businesses to _________
Twitter Chat
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
18-29
Twitter is used mostly in which group?
Fan Favorites
Which of the following is NOT Part of the Twitter Algorithm?
10
When sharing photos of people, how many people per photo does Twitter allow you to tag?
Twitter List
a curated group of Twitter accounts
4
How many images can you upload to Twitter per tweet?
Connect w/ customers, Provide customer service, Discover what's happening, & Increase brand awareness
Using Twitter as a marketing tool allows businesses to:
Twitter chat
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
Twitter Algorithm
- remaining tweets
- happening now
- show the best tweets first
- in case you missed it
18-29
Facebook is more popular among which age group?
Women
Which gender uses FB more?
India
Which country has the highest amount of Facebook users globally?
40
Studies show that Facebook posts with ____ characters receive 86% more engagements than posts with higher characters.
Clickbaiting
when a post a uses a headline that encourages followers to click without giving information about what they will see
Facebook Zero
the declining organic reach on facebook for facebook pages
Instagram is owned by who?
Snoop Dogg
Which celebrity helped put insta on the map?
Women
Which gender uses insta more?
18-29
Insta is the most popular among which age group?
True
The bio section of an insta profile is the only place in insta where a clickable link can be added. T/F
3-4 pm
Which is generally the worst time of day to post on insta?
Clarendon
Which is the most used insta filter in the world?
60%
Which is the recommended % of content on insta that should be non-promotional?
Fan Favorites
which of the following is NOT part of the twitter algorithm
40
The average youtube session lasts more than ___ min.
Watch Time
Which of the following is the most important for the youtube algorithm?
Cards
Which of the following are small rectangle notifications that appear in the top right hand corner of a youtube video when viewed?
18.5 min
The top 100 brands on youtube are collectively uploading a video every _______
retention
The longer a video drags on, the lower/fewer its _________
Youtube Playlist
a collection of youtube videos organized by categories
70%
What percentage of Pinterest users is women?
home feed, pin, & boards
Pinterest components consists of __________
Pinterest Rich Pins
_______________ consists of:
- product pins
- recipe pins
- app pins
- buyable pins
- shop the look pins
email address, password, business name, website, & business category
To set up a business account on pinterest, a brand will need to provide an:
30+
Average mins on snap:
False
A snap filter is dynamic and snap lens is static. T/F
Storytelling
During London fashion week, Burberry used_____ to tell the tale of two models planning to break into its flagship store on regent street in London.
contest
To engage with snapchatters, grub hub hosted a week-long _____, increasing followers by 20%.
Wall Street Journal & Forbes
According to a business insider study, linkedin is perceived to be as trustworthy as ___________
7
On average, how many pieces of content do B2B prospects engage with before making a purchase decision?
4 to 1 Rule
for every single piece of self-promotional content posted, share 4 pieces of content from others
companies
Linkedins articles publishing feature is NOT open to ______
True
Linkedin influencers are selected by invitation only. T/F
24
Instagram Stories are posts featuring videos or images that disappear after ________ hours, similar to Snapchat Stories.