What is the average minutes spent on Snapchat each day?
30+
True or False: Around 70% of Snapchat users is female.
True
Why should businesses get Snappin?
All of these options
True or False: A Snapchat filter is dynamic and a Snapchat lens is static.
False
Which are the best days to post on Snapchat?
Any day of the week
True or False: Snapchat also allows users to incorporate music into snaps.
True
During London Fashion Week, Burberry used _______ to tell the tale of two models planning to break into its flagship store on Regent Street in London.
storytelling
To engage with Snapchatters, Grubhub hosted a week-long ______, increasing followers by 20%.
contest
True or False: The majority of college students would purchase from a brand if sent a coupon on Snapchat.
True
What percentage of Pinterest users is women?
90%
The Pinterest algorithm is based on ______.
All of these options
Pinterest components consists of
home feed, pin, and boards
True or False: You can use hashtags on Pinterest.
True
True or False: Descriptions will stay with an image as it gets re-pinned.
True
Pinterest rich pins consist of ______.
product pins, recipe pins, app pins, buyable pins, and shop the look pins
To set up a business account on Pinterest, a brand will need to provide a / an __________.
Email address, password, business name, website and business category.
Which of the following Pins allow Pinners to purchase products without leaving the Pinterest platform?
Buyable Pins
Article Pins include all except __________.
Recipes
True or False: A board is a collection of Pins presented as clustering of related ideas such as product categories, interest and topics.
True
LinkedIn is most used by which age group?
18-29
According to a business Insider study, LinkedIn is perceived to be as trustworthy as _______.
Wall Street Journal and Forbes
True or False: LinkedIn is considered the most effective platform for B2B lead generation.
True
What is the top reason why LinkedIn users follow a company?
They want to stay informed on the industry.
On average, how many pieces of content do B2B prospects engage with before making a purchase decision?
7
What does the 4-1 rule state?
For every single piece of self-promotional content posted, share four pieces of content from others.
LinkedIn's article publishing feature is NOT open to ______.
companies
True or False: LinkedIn Influencers are selected by invitation only.
True
Slideshare (owned by LinkedIn) is the world's largest community for___________?
sharing presentations
The average YouTube viewing session lasts more than _______ minutes.
40
Out of all business categories, which brand types have the most subscribers on YouTube?
Media
Which is the following is the most important for the YouTube algorithm?
Watch Time
True or False: YouTube is the currently the first largest search engine in the world?
False
Which of the following are small rectangle notifications that appear in the top right hand corner of a YouTube video when viewed?
Cards
The top 100 brands on YouTube are collectively uploading a video every ______.
18.5 Minutes
The longer a video drags on, the lower / fewer its
retention
A YouTube playlist is
a collection of YouTube videos organized by categories
True or False: Transcripts and closed captions increase the search ranking of videos.
True
Which brand launched its own YouTube original series called "Upstanders," sharing stories about ordinary people doing extraordinary things to create positive change.
Starbucks
A social media marketing campaign is a coordinated social media marketing effort to communicate with a target audience to achieve__________.
a marketing or business goal
True or False: Social media marketing campaigns have a specific start date and end date.
True
The concept of AIDA as a model for marketing stands for _______.
Attention, Interest, Desire, Action
What is the first step in launching a social media marketing campaign?
Establish Goals
Which of the following would NOT be considered under the campaign budget and resources?
Social Media Content Calendar
The campaign parameters include ______.
All of these options
Social media campaigns can live ______.
All of these options
Which of the following is NOT conducted DURING a social media marketing campaign?
Share Results
Sparkling Ice wanted to give social media word of mouth a megaphone by rallying fans to compete against each other for the title of "Biggest Flavor Fan." What did the company have fans do?
Share Sparkling Ice related content using the branded hashtag.
What social media campaign did Oreo create to celebrate their 100th Anniversary?
Creating and posting 100 pieces of shareable content created in 100 days.