Which of the following best fits the role of a digital native?
A current sophomore in college.
What of the following explains what social media are?
The online means of communication, conveyance, collaboration and cultivation among interconnected and interdependent networks.
A synchronous interaction is best exemplified by which of the following?
Messaging back and forth via text messaging with your friend.
The social utility, Facebook, offers which of the following?
Both synchronous and asynchronous interactions.
Which of the following in NOT true about the phrase "a culture of participation"?
It discourages people from passively lurking o social media.
Which of the following following actions is to considered to be social shopping?
Emailing product summaries.
Which of the following, whether a Pinterest board of favorites at Macys.com or a review of pizza places on Yelp, influences consumers at multiple stages in the buying process?
SMOT
Consumers may also use rating and reviews as a form of validation just prior to purchase. This is referred to as which of the following?
Verification.
If you choose a restaurant....
Heuristic.
Which of the following represents the natural drive to feel a sense of psychological closeness to others without a delay and a sense of relief from knowing others in our network?
Contact and comfort.
People's willingness to disclose personal information in social media channels despite expressing high levels of concern for privacy protection is also known as which of the following?
Privacy Paradox.
Rachel has decided to quit social media due to increasing privacy concerns and social media fatigue. She delete all of her social media posts and profiles including Facebook, Twitter and LinkedIn. What term describes her actions?
Social Identity Suicide
Which of the following are the largest segment of social media participants?
Connection seekers.
Which of the following are brand ambassadors?
Devotees
A billboard for Under Amor appears in the game you are playing. This is an example of which of the following?
Display Ad
Chipotle developed a mobile social game called Scarecrow that allows players who achieved average to high marks in the game to earn coupons the could be redeemed in Chipotle locations. This is an example of which of the following?
Advergame
When you play FIFA and see all the soccer players wearing bright yellow Adidas brand cleats, this is an example of which of the following?
Achievement Badge
When players love a game, some of these positive feelings rub off on the brands they encounter within it. This spillover is referred to as which of the following?
The Transference Effect
Which of the following is not an example of social commerce?
Consumer solicited media and microblog
Social Commerce is a subset of which of the following?
E-Commerce
What type of segmentation is being used when a company markets to its "heavy users"?
Behavioral
Which of the following refers to the way we represent ourselves via text, images, sounds and video to others who access the web?
Social Identity
Which of the following does NOT represent a social footprint?
Charging a purchase at a retail store on your credit card.
Which of the following represents your username in social communities?
Handle
Which of the following is the same exercise marketers can use to assess the situation and their competitors social presence and is also used to assess personal social actively according to the values expressed in the social engagement?
Social Activity Audit
Which type of impulse represents an acknowledgment of a liking and/or relationship with individuals and reference groups?
Affinity
Why are sites that attract heavy traffic valuable?
A & B only.
Which of the following completes the sentence, "Broadly ____________ encompasses the digital and social forms of media that are otherwise addressed by the entertainment industry?
Social Entertainment
What is the type of media marketers can buys advertising space in and around the source of entertainment?
Product Placement
Which subs of content meeting seeks to capture and retain attention for a prolonged period of time by entering the audience?
Brand Entertainment
Which of the following characteristics in NOT associated with a social game?
Solitary
Someone who wants to Pet Rescue Saga can just hop online and start matching gemstones for whatever brief time he or she has available. What gaming segment would this fall under?
Casual
Which of the following may explain Gartner's claim that half of all social media campaigns fail?
Social strategy is not matched to the target audience.
Which of the following terms identifies a group of people who are come together for a specific purpose, who are guided by community policies and who are by internet?
Online community
Which of the following completes the sentence "A se of socially relevant nodes connected by one or more relations is a ___________
Social Network
_______ are created, shared and sustained by community members because they promote behavior the benefits the collective.
Social Norms
Which online community characteristic are you engaged in WHEN YOUR POST CONTAINS ALL CAPITAL LETTERS TO EXPRESS YOUR ANGER?
Flaming
Which of the following characteristics does NOT describe an influencer?
Disconnected
Which of the following is NOT true about social network sites (SNS)?
All are true
Which of the following best completes the statement "A(n) _________ is an exposure to a brand via another person or social sharing?
Influence impression
North Face can expect to sell more parkas to people who live in winter climates, whereas Roxy will move more bikinis in sunny vacation spots. This is an example of which of the following?
Geographic Segmentation
Which term refers to brands that inspire passionate loyalty in their customers?
Lovemarks
Michelle posts a picture of her engagement ring on Facebook this past weekend and her brother, best friend, intramural volleyball teammates and many more post comments and like the picture to congratulate her. In social network terms, this exchange of pic
A flow
Which of the following best define an open access site?
Enables anyone to participate without registration or identification
Which online community characteristic specifies that community characteristics thrive on communications among members?
Conversations
Users that actively product content in the form of video, podcasts/music, stories, articles, and blog posts are known as ______
Creators
Which of the following is NOT an example of social sharing?
Your high school year book
In a social network, people show their loyalty through simple acts such as liking brands on their Facebook page or joining a sponsored group. This type of loyal following in an online community is also known as which of the following?
Fandom
Why do people share content via social media channels?
All of these
How does Facebook define "Organic Reach"?
The number of people you can reach for free by posting?
The social publishing zone includes which of the following channels?
All of these
Which of the following completes the sentence "Christine maintains her ____ by uploading her status, indicating her availability and adding a friend on Facebook"?
Social Presence
Facebook applications apply to which of the following zones of social media?
Social community, publishing, entertainment and commerce.
Which social media space zone primarily assists in the online buying and selling products and services
Social Commerce
All the following are components of the social media value chain EXCEPT?
The internet
Which of the following best describes this situation: Amazon's ability to recommend books to you based on what other people with similar interests bought in the past better as it tracks more and more people who enter search queries make purchases?
Network Effect
Which of the following completes the sentence, "________ is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain an clearly defined audience and ultimately, to drive
Content Marketing
Which of the following best describes an editorial message?
Expression of an opinion or interpretation along with the factual information.
The lowest step id the value ladder is also known as which of the following?
Filler
Which type of content typically continues to attract viewers over time?
Pillar Content
Which process makes it more likely for content on a specific social media platform to be visible and linkable in online communities?
Social media optimization
The social commerce approach characteristic of transparency is best defined by which of the following?
Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
Which form of recommendation enables users to share a more personal story about their experience, possibly as a video endorsement?
Testimonials
Wanelo enables users to share products they "want, need, love" which are linked to the products page on the retailer's website, enabling conversion from browsing to truly buying. This is an example of which of the following social commerce applications?
Social Shopping Portal
Which of the following capture the quandary we face as humans when we have choice to make but are limited by our one cognitive capacity?
Bounded Rationality
Which of the following describes the social community zone?
All of these
________ are the commentary vehicles that house and enable social engagement.
Social Networking sites
IBM launched a site for its employees called BeeHive that enables them to post profiles, maintain a blog, participate in discussion groups, and share files. This is an example of which of the following?
Internet social network
Which of the following completes the sentence, "The need to manage multiple community accounts (and to forgo some due to the required investment) as well as the steady stream of content flowing from multiple networks often leads to _________"?
Social Networking Fatigue
Which of the following best describe secondary content?
What other create the we feel is worth redistributing to our social networks
Which of the following best defines the term "thin slicing"?
To ignore most of the available information and instead notice a few silent cues to make a choice,
Which type of influence tactic is exemplifies when Peyton Manning, a likable NFL football player, endorses Timex watches?
Affinity
When we choose a product due to maintaining our own belief , attitudes and past behaviors, which type of influence tactic are we acting on?
Consistency
Which type of influence tactic is being used when companies run promotions that make you feel like you will miss out if you do not buy a product or service?
Scarcity
Social media and traditional media are most alike in which regard?
Social and traditional media include several channel and with each channel there are specific vehicles.