Introduction to social media marketing

Promotion

is how well you strategically communicate to your target market about product, place, and price

The most common method for promoting a product or service are traditionally referred to:

the pormotion mix

The promotion mix typically includes

advertising, personal selling, public relations, sales promotions, and direct marketing

Event Marketing

describes the process of developing a themed exhibit, display, or presentation to promote a product service, cause, or organization leveraging in person engagement

Public relations

the professional maintenance of a favorable public image by a company or other organization or famous person

Retargeting

is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet actions

Native advertising

is a from of paid media where the ad experience follows the natural form and function of the user experience in which it is placed

Paid-per-click

a business model whereby a company that has places an advertisement on a website pays a sum of money to the host website when a user clicks on the advertisement

Advertising

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Personal selling

Sales Promotion

m-commerce

the activity of producing advertisements for commercial products or services

mobile marketing

marketing on or with a mobile device such as a smart phone. Can provide customers with time and locations sensitive personalizes information that promotes goods, services and ideas

Email Newsletter

A regularly distributed publications that is generally about one main topic of interest to its subscribers

direct marketing

the business of selling products or services directly to the public. By mail order or telephone, rather than through retailers

Database marketing

form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes

Email marketing

the targeting of consumers through electronic mail

inbound marketing

is a technique for drawing customers to products and services via content marketing

content marketing

involves the creations and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services

owned social media

communication channels that are withing one's control such as websites, blogs, email

User Generated content

any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital images, video, audio files... that was created by users of an online system or service

Publicity

the notice or attention given to someone or something by the media

Earned social media

refers to publicity gained through promotional efforts other than paid media advertising

Personal brand

practice of people marketing themselves and their careers as brands

Live streaming

transmit or receive live video and audio coverage of an event over the internet

Real time marketing

creating a strategy focused on current, relevant, trends and immediate feedback from customers

Social Media Optimization

techniques for promoting awareness of brand, publication, products on social media especially by encouraging the sharing of content that attracts people to a particular website

backlinks

an incoming hyperlink from one page to another website

news-jacking

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hashtag jacking

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Viral marketing

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Social Media

website and applications that enable users to create and share content or to participate in social networking

Social media marketing

Is a form of internet marketing that utilizes social netowrking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach

Social Media platform/ networks

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social bookmarking

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social sharing

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curation

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digital media

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Interpersonal ties

information carrying connections between people. Come in three varieties: Strong, weak, or absent.

WOM

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Advocates

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Influencers

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permission marketing

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Smart Device

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Mobile ADVERTISING

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Mobile apps

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M-commerce

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Showrooming

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Webrooming

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Word of mouse

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Social Recommendations

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Social monitoring

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Social listening

Social listening allows you to watch people's feedback, questions, conversations or comments in order to discover opportunities or curate interesting content for those audiences.

Real-time marketing

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Netnography

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Social sentiment

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Big Daa

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social customer service

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Metrics

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Social analytics

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Conversion

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ROI

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% phases of social media measurment

Exposure
Influence
Engagement
Action conversion
Retain

Personal learning network

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content shock

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Thought leaderships

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Employee advocacy

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Social Engagement

refers to one's degree of participation in a community or society.

Vanity Metrics

Data collected about a company or its users that do not help entrepreneurs make decisions

Transparency

openness and accountability

Social Storytelling

the "art" of giving shape and meaning to a piece of information that's dull and boring.
one of the most powerful tools of persuasion, that is, to combine an idea with an emotion

SEO

Search Engine Optimization or SEO is when firms change the content of their websites to try to achieve the first result position on Google's search page. SEO is achieved in many ways, including focusing the content on a topic, getting incoming links to th

SMO
(Social media optimization)

is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

Dark Social

Dark social describes any web traffic that's not attributed to a known source, such as a social network or a Google search. In simple terms, referral traffic is usually identified by certain "tags" attached to the link whenever it's shared.

Artificial Intelligence

the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.

Virtual Reality

the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with senso

Augmented Reality

a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view