Promotion
is how well you strategically communicate to your target market about product, place, and price
The most common method for promoting a product or service are traditionally referred to:
the pormotion mix
The promotion mix typically includes
advertising, personal selling, public relations, sales promotions, and direct marketing
Event Marketing
describes the process of developing a themed exhibit, display, or presentation to promote a product service, cause, or organization leveraging in person engagement
Public relations
the professional maintenance of a favorable public image by a company or other organization or famous person
Retargeting
is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet actions
Native advertising
is a from of paid media where the ad experience follows the natural form and function of the user experience in which it is placed
Paid-per-click
a business model whereby a company that has places an advertisement on a website pays a sum of money to the host website when a user clicks on the advertisement
Advertising
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Personal selling
Sales Promotion
m-commerce
the activity of producing advertisements for commercial products or services
mobile marketing
marketing on or with a mobile device such as a smart phone. Can provide customers with time and locations sensitive personalizes information that promotes goods, services and ideas
Email Newsletter
A regularly distributed publications that is generally about one main topic of interest to its subscribers
direct marketing
the business of selling products or services directly to the public. By mail order or telephone, rather than through retailers
Database marketing
form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes
Email marketing
the targeting of consumers through electronic mail
inbound marketing
is a technique for drawing customers to products and services via content marketing
content marketing
involves the creations and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services
owned social media
communication channels that are withing one's control such as websites, blogs, email
User Generated content
any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital images, video, audio files... that was created by users of an online system or service
Publicity
the notice or attention given to someone or something by the media
Earned social media
refers to publicity gained through promotional efforts other than paid media advertising
Personal brand
practice of people marketing themselves and their careers as brands
Live streaming
transmit or receive live video and audio coverage of an event over the internet
Real time marketing
creating a strategy focused on current, relevant, trends and immediate feedback from customers
Social Media Optimization
techniques for promoting awareness of brand, publication, products on social media especially by encouraging the sharing of content that attracts people to a particular website
backlinks
an incoming hyperlink from one page to another website
news-jacking
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hashtag jacking
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Viral marketing
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Social Media
website and applications that enable users to create and share content or to participate in social networking
Social media marketing
Is a form of internet marketing that utilizes social netowrking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach
Social Media platform/ networks
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social bookmarking
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social sharing
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curation
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digital media
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Interpersonal ties
information carrying connections between people. Come in three varieties: Strong, weak, or absent.
WOM
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Advocates
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Influencers
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permission marketing
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Smart Device
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Mobile ADVERTISING
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Mobile apps
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M-commerce
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Showrooming
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Webrooming
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Word of mouse
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Social Recommendations
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Social monitoring
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Social listening
Social listening allows you to watch people's feedback, questions, conversations or comments in order to discover opportunities or curate interesting content for those audiences.
Real-time marketing
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Netnography
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Social sentiment
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Big Daa
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social customer service
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Metrics
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Social analytics
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Conversion
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ROI
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% phases of social media measurment
Exposure
Influence
Engagement
Action conversion
Retain
Personal learning network
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content shock
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Thought leaderships
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Employee advocacy
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Social Engagement
refers to one's degree of participation in a community or society.
Vanity Metrics
Data collected about a company or its users that do not help entrepreneurs make decisions
Transparency
openness and accountability
Social Storytelling
the "art" of giving shape and meaning to a piece of information that's dull and boring.
one of the most powerful tools of persuasion, that is, to combine an idea with an emotion
SEO
Search Engine Optimization or SEO is when firms change the content of their websites to try to achieve the first result position on Google's search page. SEO is achieved in many ways, including focusing the content on a topic, getting incoming links to th
SMO
(Social media optimization)
is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
Dark Social
Dark social describes any web traffic that's not attributed to a known source, such as a social network or a Google search. In simple terms, referral traffic is usually identified by certain "tags" attached to the link whenever it's shared.
Artificial Intelligence
the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
Virtual Reality
the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with senso
Augmented Reality
a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view