Can a team's delivery of unique content, breaking news, and authentic insider information through its social media marketing actually drive fan behavior?
Yes, a balanced approach to those things can drive fan behavior. Sponsors are also hungry to get exposure to the followings of sport properties.
2. For a sport organization to deliver engaging content through social media, should social media managers listen to and learn from consumers rather than just disseminate information?
Yes.. it allows them to know how to target their market
3. A study conducted by the NBA found that social media were far more effective in selling tickets than a targeted e-mail approach. Is that true?
No... despite all the hype around social media, targeted email is still the undisputed champion of digital marketing.
4. Should teams and sport organizations establish objectives before developing and measuring social media marketing strategies?
yes
5. In what spaces are teams trying to grow their social media audience?
In-game or in-event
In-broadcast
Digital marketing
Advertising
6. Share-optimized content refers to _______________.
Sport properties using influencers to spread marketing messages and team information
7. For sport teams that develop a social media strategy, which social network has the most active and engaged followers?
8. In the digital space, what does TAF marketing mean?
Tell a friend marketing
9. Why is social media valuable to sport teams today?
�It builds an audience of fans to interact with in real time
�It engages fans in ways that they want to be engaged
�It's viral
�It drives behavior that drives business
10. Which of the following elements cannot be effectively tested when communicating by social media? (the best timing for messages, the appropriate content, ticket pricing decisions, or surveys and poll questions)
Ticket pricing decisions
11. Explain four reasons why social media are valuable to sport teams.
�They build an audience of fans to interact with in real-time
�They engage fans in ways that they want to be engaged
�They are viral
�They drive behavior that drives business
Can a team's delivery of unique content, breaking news, and authentic insider information through its social media marketing actually drive fan behavior?
Yes, a balanced approach to those things can drive fan behavior. Sponsors are also hungry to get exposure to the followings of sport properties.
2. For a sport organization to deliver engaging content through social media, should social media managers listen to and learn from consumers rather than just disseminate information?
Yes.. it allows them to know how to target their market
3. A study conducted by the NBA found that social media were far more effective in selling tickets than a targeted e-mail approach. Is that true?
No... despite all the hype around social media, targeted email is still the undisputed champion of digital marketing.
4. Should teams and sport organizations establish objectives before developing and measuring social media marketing strategies?
yes
5. In what spaces are teams trying to grow their social media audience?
In-game or in-event
In-broadcast
Digital marketing
Advertising
6. Share-optimized content refers to _______________.
Sport properties using influencers to spread marketing messages and team information
7. For sport teams that develop a social media strategy, which social network has the most active and engaged followers?
8. In the digital space, what does TAF marketing mean?
Tell a friend marketing
9. Why is social media valuable to sport teams today?
�It builds an audience of fans to interact with in real time
�It engages fans in ways that they want to be engaged
�It's viral
�It drives behavior that drives business
10. Which of the following elements cannot be effectively tested when communicating by social media? (the best timing for messages, the appropriate content, ticket pricing decisions, or surveys and poll questions)
Ticket pricing decisions
11. Explain four reasons why social media are valuable to sport teams.
�They build an audience of fans to interact with in real-time
�They engage fans in ways that they want to be engaged
�They are viral
�They drive behavior that drives business