At the core of community is the principle of reciprocity - the more value you provide to your audience, the more likely they are to contribute meaningfully to the community as well.
True
The guiding philosophy for what you want to achieve with your community should focus on metrics like conversion rates and sales figures.
False
To grow your Facebook audience you should friend potential customers through your personal account, then invite them to Like your Brand Page.
False
On Instagram, you can use "Turn on Post Notifications" to receive a push notification when specific people post content on Instagram.
True
Tracking leads from your community that result in sales is one good way to prove the ROI of your social media program.
True
When measuring the ROI of your community-building efforts, your focus should be on qualitative data.
False
Content marketing can be an effective way of achieving overall business goals such as lead generation and revenue growth.
True
If you don't have a content strategy in place, you should start by sharing all the same content that your competitors share.
False
An optimal content strategy should incorporate both created and curated content.
True
Content curation should focus solely on re-posting and retweeting content from influencers.
False
It's important to use exactly the same wording in your social messages across all of your social networks.
False
To keep your audience interested, vary your content regularly.
True
Content amplification and conversion are two important categories when measuring the ROI of your content program.
True
Content amplification and conversion are two important categories when measuring the ROI of your content program.
True
Online video can act like an infomercial by showcasing a product's features and benefits.
True
One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.
True
Image sharing can help drive web traffic to a website.
True
Unlike video sharing and other social media tools, target audiences are not as important for photo sharing.
False
It's best to set your bid as low as possible in order to minimize the cost of your campaign.
False
Developing ad copy variants is not recommended since it confuses audiences and hinders ROI measurement.
False
Like Facebook, Twitter Ads products are organized by objectives.
True
Targeting LinkedIn ads by Job Title is a good way to reach key decision makers who make purchasing decisions.
True
Monitoring social media is only effective in preventing the spread of negative or damaging comments to a brand.
False
It is important to identify quantitative KPIs based on social media marketing goals.
True
The Net Promoter Score category of Passives includes those most likely to damage a brand through negative work of mouth.
False
Measuring Return on Investment in social media is challenging for most marketers.
True
A social media monitoring tool should be determined by a brand's social media marketing goals, which identify which metrics will be measured.
True
The overview of a social media marketing plan should start off with a reasoned argument for making the required investment (budget $) to implement the proposed plan.
False
When presenting a social media marketing plan to management for approval, it is important to include a timetable for reaching milestones as a way to illustrate the time required to achieve a particular objective.
True
A Social Media SWOT Analysis is an important part of a social media marketing plan because it can help an organization assess its strengths and weaknesses on social media platforms as well as the opportunities and threats related to the competition.
True
A company should not select social media platforms until it has clearly identified its target audience and its behaviors.
True
The implementation phase includes identifying which staff will handle the content and tactics for specific social media platforms.
True
One of the guidelines for creating content is: develop or acquire content specific to the needs of the community in each social media platform.
True