Marketing Cloud Definition
-most powerful 1-to-1 digital platform for marketing across email, mobile, social, website experiences, advertising, and connected products.
-always evolving
Marketing Cloud How
-unites data from sales, service and marketing
Marketing Cloud What
-Deliver the right message, to the right person, at the right time
-guiding your customers along their journey
-gives ability to detect and respond in real time to customer behaviors
Marketing Cloud Features
SEAMW, J,PI, CM,CDP,SS: journey builder, email marketing, mobile marketing, social media marketing, web, advertising, predictive intelligence, content & messaging, customer data platform, marketing sales and service success
Journey Builder Def and Example
Def: optimize interaction across customer lifecycle. automatically guide them along path & optimize performance w metrics and testing. drag and drop interface. manage online and offline channels. example: clothing retailer's mobile app that sends discount
Products/Clouds:
Apps, Advertising, Sales, Services, industries, marketing, community, commerce, IoT
App Cloud
Salesforce App Cloud is a new kind of Platform-as-a-Service � a single ecosystem for building, connecting, and running all of your apps... can be built fast by anyone. app builder and process builder. connect you closer to your customers with highly perso
Service Cloud
Provide exceptional, predictive, 1:1 customer service experiences to every customer any time any where: transform customer experience: companies of any size can provide personalized support to customers. allows customers to engage with you on your choice.
Sales Cloud
real time performance charts and account insights, alerts on hottest leads, update pipeline, built in best practices and guidance, customized to the way you sell. keep in step with entire team, complete look into your forecast. always accurate contact inf
Commerce Cloud
Digital commerce, point of sale and order management
Communities Cloud
Multiple communities can be easily created and accessed for specific needs and customized to rep any brand. customize to specific customer interest. customers can search community to get info quickly and ask comm. to get answers they need. Marketing - col
Email Marketing (m cloud feature)
creation tools, drag drop editor, personalization, predictive intelligence. tailored and relevant content scalable to any size of email campaign. ex: hotels driving loyalty via series of welcome emails - rewards program, spa services, promo offers for wee
Mobile Marketing (m cloud feature)
-connect with on the go customer at any time or place.
-real time interactions
-push notifs
-SMS (short msg) and MMS (multimedia) messaging
-geofencing capabilities (uses GPS to create virtual boundaries) ex: restaurants sending notif based on proximity t
Social Media Marketing (m cloud feature)
-build relationships
-collaborative
-one unified view
-connect mktg, service and sales team directly to customer in real time. ex: airline uses social monitoring to detect route and resolve service cases/respond and be proactive
web marketing (m cloud feature)
website is dynamic, highly interactive that connects to your other channels. build customer profiles based on individual preferences to deliver most relevant content when they visit your site. ex: a concert venue tracks users who visit the upcoming shows
advertising (m cloud feature)
run ad programs easily at massive scale.
-crm data to tailor and trigger messaging, find new customers similar to your best customers. ex: lrg hotel brand supports ongoing campaign to reach guests in specific region who share common traits w hotel's popul
Predictive Intelligence (m cloud feature)
-analytics from m cloud to create unique user experience. predict best offer, product, or content each customer based on profile, browsing activity or # of interactions w brand across channels automatically. ex: online furniture retailer predicts expectan
content & messaging (m cloud feature)
-preserve brand voice
-streamline workflow & approvals across all channels
- library for all pre approved images and msgs
-anyone on your team can create timely on-brand messaging. ex: quickly create email w built in photo editor sending rain gear offer t
Customer Data Platform (M cloud feature)
-pull data from any source
-record and store info from web visitors, click patterns, answers on surveys, popular methods of subscription, bdays. ex: travel cos can highly target based on demographic data, home location, travel interests and purchase histo
Marketing Sales and Service Success (m cloud feature)
-social studio to provide customer service thru social
-measure, analyze, optimize campaign from one interface, blurring the line between the 3 depts ex: bank closes case in service cloud - triggers marketing cloud to send survey - favorable response to e
Ohana is built on what 4 core values
Trust, Growth, Innovation & Equality
1-1-1 model of philanthropy
-donating 1% of Salesforce's product
- 1% of its equity
-1% of employees' time to help nonprofits achieve their missions
salesforce mission
To become a leading firm in cloud outsourcing services business, offering cost effective solutions to our clients giving the right mix of people, process, and technology in every service or solution.
Marketing Cloud 1:1 Journey acronym:
SEAMW: social, email, ad, mobile, web
Marketing Cloud Formula for success:
UPEA: Unifying data, personilizing, engaging cross channel (seamw) & analyzing everything
Salesforce goal acronym:
JPPPR: create that 1:1 customer journey, connect to customers on a personalized level, help customers run biz from phones, make smarter and more predictive decisions in real time