Other than social media what are the other 2 largest types of internet advertising
display and search advertising
How do we define social media advertising
any form of digital advertising that uses social media sites and apps and involves advertisers paying for ad placement
you might find display ads on all of the following except
google search results page
can find on: facebook, fave sports site, mobile application
most common ppc advertising
search
why do social media sites want a complete profile of you
gather information to create detailed microgroups to seel to marketers
social media ads generally more effective in early stages
true
one of three key decisions a marketer must make
1) how to get people to pay attention
2) how much to pay to boost
3) which social media site to advertise on
marketers should always pursue one channel at a time
false
facebook earns how much higher ctr than display ads
8-9 times