Social Media Chapter 7

Which of the following best describe content marketing?

Form of nontraditional marketing communications where brand produces or designs content in various forms and spreads them to an audience

where does most content marketing take place

social media

what is a major downside to social media marketing

it is a crowded place so it is hard for content to stand out

what does boosting mean

paying to increase reach of post

knowing audience and creating content they are interested in will make them pay attention to you more

True

what is at the heart of getting the right people to notice your content marketing efforts

content design

keep social media communications formal

false

seven rules for branded social media content

1) Be relevant to audience
2) Be relevant to brand
3) Do not overtly sell or advertise
a. Not too much promotional content
4) Be useful and informative
5) Be positive and upbeat and keep conversations fairly informal
6) Don't ignore what audience says
7)

do marketers have high levels of control over content design

yes