Which of the following best describe content marketing?
Form of nontraditional marketing communications where brand produces or designs content in various forms and spreads them to an audience
where does most content marketing take place
social media
what is a major downside to social media marketing
it is a crowded place so it is hard for content to stand out
what does boosting mean
paying to increase reach of post
knowing audience and creating content they are interested in will make them pay attention to you more
True
what is at the heart of getting the right people to notice your content marketing efforts
content design
keep social media communications formal
false
seven rules for branded social media content
1) Be relevant to audience
2) Be relevant to brand
3) Do not overtly sell or advertise
a. Not too much promotional content
4) Be useful and informative
5) Be positive and upbeat and keep conversations fairly informal
6) Don't ignore what audience says
7)
do marketers have high levels of control over content design
yes