Social Media
Interactive presence which allows individuals to engage in sharing information with one another
Social Networking
use of specific websites and applications to develop a "network" with other users, or to find people with similar interests to oneself
Instant Messaging
form of communication service which enables a user to create a private chat with another user to communicate in real time over the Internet
Video Sharing
process of uploading, publishing and sharing video clips online Image-sharing process of uploading, publishing and sharing photos online
BLogging
writing and publishing posts, at any length and time, on a blog such as Blogger�; typically in a chronological format
Microblogging
writing and publishing short, frequent posts to a microblog such as Twitter�
Live Streaming Video
content sent in compressed form over the Internet and displayed by the viewer in real-time
Virtual Reality
realistic, real-time, three-dimensional computer simulation of physical objects and space; allows users to 'interact' and have sensory experiences of the actors, images and sounds through sensors attached to the user's body which track movement
360 Video
created with a camera system which simultaneously records all 360 degrees of a scene
Social Commerce
form of electronic commerce which uses social networks to facilitate the buying or selling of products
Peer-to-Peer Platform
community based marketplace which allows members to communicate and sell directly to other members; for example, Etsy�
Group Buying Platforms
marketplace which offers products and services at a reduced rate when enough buyers agree to make the purchase; for example, Groupon�
Peer Recommendation Platforms
marketplace which offers product or service reviews and in return recommend products based on a member's purchasing history; for example, Amazon�
Social Shopping Platforms
online businesses which allow consumers to search and follow their favorite stores all in one place; for example, Wanelo�
Social Network-Driven Commerce Platforms
marketplace which allows sales to be driven by referrals from established social networks; social networks collect data to provide accurate suggestions and recommendations on goods and services