Quality Score
of ads and landing pages
1. expected clickthrough rate
2. ad relevance
3. landing page experience
scale of 1-10, 10 highest
Ad Rank
takes into account auction time factors, determines ad appearance
1. big amount
2. Quality Score
3. expected impact of extensions
Standard Campaign
basic location and language targeting, bidding and budget settings, common ad extensions
All Features Campaign
social and experimental settings, ad scheduling and delivery methods, advanced location options
Segments
click type, device, top v other, time
account level
Dimensions
time, geography, landing page
account campaign, ad group levels