Social commerce is
the fourth zone of social media.
Examples of social commerce include all of the following EXCEPT:
consumer solicited media and microblogs
Social commerce is a subset of ________.
e-commerce
The "F" in the term "F-commerce" stands for ________.
________ are scores that people, acting in the role of critics, assign to something as an indicator.
Ratings
________ are assessments with detailed comments about the object in question to the general public.
Reviews
Which of the following recommenders do consumers say they trust more than the others?
other online consumers
Ratings are a ________; a mental shortcut consumers use to help them with decision making.
heuristic
Which of the following is NOT in line with key components to word-of-mouth marketing as identified by the Word of Mouth Marketing Association (WOMMA)?
Listen and respond to supporters, but not to detractors or neutrals
Marketers should develop a social commerce approach with the following characteristics EXCEPT:
discourage negative organic word of mouth
Which of the following social commerce approach characteristics is labeled as transparency?
Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
Which of the following social commerce approach characteristics is labeled as advocacy?
Enable consumers to rate the value of opinions offered on the site.
Which of the following social commerce approach characteristics is labeled as infectiousness?
Make it easy for users to share reviews on blogs and social networking platforms.
Which of the following social commerce approach characteristics is labeled as reciprocity?
Acknowledge the value of the opinions customers offer.
Which of the following social commerce approach characteristics is labeled as participatory?
Encourage consumers to contribute posts.
________ are personalized product endorsements that originate from the recipient's social graph.
Recommendations
A popularity filter is a social commerce application that:
enables the shopper to show products by most viewed, most favorite, or most commented.
Share Your Story" is a social commerce application that:
publishes customer testimonials.
A user forum is a social commerce application that:
is dedicated to a group of people who meet online to communicate about products and help each other solve related problems.
A deal directory is a social commerce application that:
is a collection of special offers, sometimes maintained and updated by user submissions.
A group buy is a social commerce application that:
provides an opportunity for people to join together to qualify for volume discounts.
Ask Your Network" is a social commerce application that:
enables one to post product information and ask friends for advice prior to purchase.
Shop Together" is a social commerce application that
enables one to see purchase pals' movement throughout the site, discussion, and sharing
A user gallery is a social commerce application that:
enables one to share creations, shopping lists, and wishlists.
A social shopping portal is a social commerce application that:
enables shoppers to shop multiple stores (like a mall) using several social shopping tools.
A social media storefront is a social commerce application that:
enables businesses to conduct transactions with customers from within social network sites.
A North American might interpret a woman in a white dress as an "innocent bride," while an Asian might assume the same woman is going to a funeral, since white is the color of death in some Eastern cultures. This is an example of ________.
cognitive biases
________ captures the quandary we face as humans when we have choices to make, but are limited by our own cognitive capacity.
Bounded rationality
To satisfice means to:
expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best.
Buy the familiar brand name" is an example of ________.
a heuristic
If it's more expensive it must be better" is an example of ________.
a heuristic
To thinslice means to:
ignore most of the available information and instead notice a few salient cues to make a choice.
To conform means to:
change beliefs or actions as a reaction to real or imagined group pressure
We act under the influence of ________ when we choose a product due to its popularity among others.
social proof
When car dealerships advertise that they are the #1 dealer in the area, they use ________ to influence consumers.
social proof
If you buy a particular brand of clothing because the majority of your peers wear it, you are acting under the influence of ________.
social proof
When a web site lists a large number of views/hits prominently on its web site to influence its quality to others, it is employing the influence tactic of ________.
social proof
All of the following scenarios will make us more likely to conform EXCEPT:
living in a culture that emphasizes individuality
We act under the influence of ________ when we choose a product due to the opinion or recommendation of an expert in the field.
authority
When a web site boasts the credentials of its bloggers, it is employing the influence tactic of ________.
authority
If you go to see a movie because Roger Ebert gives it a glowing review on the Rotten Tomatoes movie review web site, then you are influenced by ________.
authority
Four out of five dentists agree!" is an example of using the influence tactic of ________.
authority
We act under the influence of ________ when we choose a product due to the attractiveness of the requester.
affinity
When Peyton Manning, a likable NFL football player, endorses Timex watches, Timex is employing the influence tactic of ________.
affinity
When a web site posts a picture of an attractive employee to influence consumers, it is employing the influence tactic of ________.
affinity
When companies try to get consumers to influence their friends to buy from the company, the company is employing the influence tactic of ________.
affinity
We act under the influence of ________ when we choose a product due to the thought of being restricted from having it.
scarcity
Buy now while supplies last!" is an example of using the influence tactic of ________.
scarcity
When you rush to secure a limited-edition product, you are being influenced by ________.
scarcity
A "2-Day Sale Only" is an example of using the influence tactic of ________.
scarcity
To reciprocate means to:
repay debts and favors.
When you choose a birthday present for someone for whom you wouldn't normally buy a present because they gave you a gift on your birthday, ________ is at work here.
consistency
When a retailer sends you a birthday card out of the blue, the company is employing the influence tactic of ________.
consistency
The sales promotion technique of sampling is closely associated with ________.
consistency
We act under the influence of ________ when we choose a product due to maintaining our own beliefs, attitudes, and past behaviors.
consistency
________ is a state of psychological discomfort caused when things we know or do contradict one another.
cognitive dissonance
The concept of cognitive dissonance is closely associated with ________.
consistency
Some charities make their pitch to us to get us to contribute by citing how much we have given to them in the past. This is an example of the influence tactic of ________.
consistency
Promotions that get you to feel that you will not be the good person you are unless you purchase the company's product are employing the influence tactic of ________.
consistency
Gamblers that try to convince themselves that they bet only due to "intellectual curiosity" rather than for the thrill of betting are driven to do so by their ________.
cognitive dissonance
All of the following social shopping tools use the influence tactic of social proof EXCEPT:
brand butler services
All of the following social shopping tools use the influence tactic of authority EXCEPT:
geo-location programs
All of the following social shopping tools use the influence tactic of scarcity EXCEPT:
ask your network
All of the following social shopping tools use the influence tactic of affinity EXCEPT:
geo-location programs.
geo-location programs.
filters
All of the following social shopping tools use the influence tactic of reciprocity EXCEPT:
news feeds
Which of the following tactics of influence is associated with the social shopping tool of deal directories?
scarcity
Which of the following tactics of influence is associated with the social shopping tool of filters?
social proof
Which of the following tactics of influence is associated with the social shopping tool of shop together?
affinity
The social shopping tool of recommendations is associated with all of the following influence tactics EXCEPT
scarcity