Which of the following is categorized as an entertainment network?
MySpace
Augmented reality:
is a form of technology that enables the overlay of digital images and information over a real (physical) environment.
A QR code:
is two-dimensional that can be read using a webcam or mobile device equipped with a reader.
The "QR" in QR code stands for:
Quick Response
Which of the following characteristics is NOT associated with a social game?
Solitary
Which of the following characteristics is associated with a casual game?
Easy to learn
Which of the following characteristics is associated with a core game?
extended lengths of time per gameplay session
Someone who wants to play Bejeweled can just hop online and start matching gemstones for whatever brief time he or she has available. Such a game would be categorized as a ________ game.
Casual
Call of Duty: Black OPS requires a large investment. As such, it is categorized as a ________ game.
Core
Which of the following is historically TRUE?
Casual gamers trend older and female
A platform:
Refers to the hardware systems on which the game is played
A mode:
refers to the way the game world is experienced.
Milieu describes the ________ nature of the game.
visual
________ of a game refers to the method of play.
Genre
________ games attempt to depict real-world situations as accurately as possible
Simulation
Texas Hold'Em, a social gambling game, is categorized as a(n) ________ game.
Action
________ games have players play a character with the goal of completing some mission.
Role-playing
World of Warcraft is the largest of the ________ with more than 11 million subscribers.
MMORPGs
________ games are those that involve expert play to organize and value variables in the game system.
Strategy
A puzzle game is a type of a ________ game.
strategy
Games offer brands each of the following EXCEPT:
low level of engagement
An advergame delivers a ________ message.
branded
A billboard for Nike appears in the game you are playing. This is an example of a(n) ________.
display ad
The storefront of Target appears in the game you are playing. This is an example of a(n) ________.
display ad
When you play the Tiger Woods PGA Tour golf game and see him use Nike brand golf equipment and wear Nike brand clothing, this is an example of ________.
product placement
In Madden NFL 11, players are exposed various mentions of the Old Spice brand via Old Spice Swagger, a sponsored rating of a player's personality. This is an example of ________.
A script placement
Netflix offered Farm Cash to FarmVille players who registered for a free trial. This is an example of ________.
a transactional ad
People who work for long hours to accumulate points, game tokens, or virtual goods, such as swords in digital "sweatshops," are called ________.
gold farmers
In the movie I Am Sam, Starbucks plays a prominent role as the employer of the lead character throughout the film. This is an example of ________.
plot placement
An advergame is designed to reflect a brand's ________.
positioning statement
Penguin Books Australia launched a game called Penguin Party. The game tests a player's knowledge of popular Penguin titles and offers the chance to win branded goods. This game is an example of ________.
an advergame
Game ________ means that there are way too many games out there that compete for players' attention.
clutter
Which one of the following statements is FALSE?
Gamers are not typically open to advertising content in games.
________ is when a player's love for a game rubs off on the brands they encounter within it.
The transference effect
________ occurs when members of the target market accept the beliefs of an endorser as their own.
Internalization
When gamers experience internalization within a game, ________ suggests that the brand used by the game character becomes important to the gamer.
the meaning transfer model
If a gamer thinks about all the reasons why the advertising message on the screen does not apply to them, they are engaging in ________.
counterarguing
________ proposes that mental stimulation through storytelling encourages players to become lost in the story.
The narrative transportation theory
Taylor gets lost in playing Call of Duty to the point that he has now developed a strong love for a Jeep Wrangler, which is prominently advertised and used by characters in the game. Which of the following provides an explanation for this development?
narrative transportation theory
You play a game which directs you and others to a web site, and the web site directs everyone to a concert. At this concert, a bunch of you find a USB drive with clues and images stored on it that direct you to yet another location. The game in this quest
alternate reality game
Unfiction.com defines a(n) ________ as "a cross-media genre of interactive fiction using multiple delivery and communications media, including television, radio, newspapers, Internet, email, SMS, telephone, voicemail, and postal service.
alternate reality game
Transmedia social games are specifically characterized as:
involving two or more different media
Games with immersive fiction are specifically characterized as:
involving two or more different media
Games that utilize a collective detective approach are specifically characterized as:
acknowledging the need for a team approach to solve the mystery within the game.
Which one of the following statements is FALSE regarding ARGs?
ARGs are based on a true story
Which one of the following statements is FALSE regarding ARGs?
The story typically unfolds in a linear fashion.
Which one of the following statements is FALSE regarding ARGs?
ARG players never feel the need to compete with each other to solve the mystery.
In ARGs, puppet masters are:
the game writers
Which of the following represents an ARG credo?
TINAG
In ARG-speak, the curtain is:
an invisible line separating the players from the puppet masters.
In ARG-speak, the rabbit hole is:
a clue or site that initiates the game.
The first clue of an ARG appeared on the back of a shirt promoting a band's tour-on the back of the shirt several letters were highlighted that spelled out the name that led players to a website. This clue is an example of a(n) ________.
rabbit hole
________ follow the game, but do not actively participate
lurkers
________ participate in forums, but do not actively play.
rubberneckers
Robert, a car enthusiast, posted constantly in "The Art of the Heist" ARG forum that Audi used to promote its A3 model, but never played the game by deciphering the clues. By definition, Robert was a ________ for this ARG.
rubbernecker
The tactic of hiding messages within another medium, such that the message is undetectable for those who do not know to look for it, is known as ________.
steganography
In ARG-speak, the trail is:
a reference index of the game including relevant sites, puzzles, ingame characters, and other information.
The most successful ARGs in terms of participation are ________.
brand-sponsored
The key for brand-sponsored ARGs is to ensure a high level of ________.
congruence between the game and the brand
Dark play ARG games are specifically characterized as:
disguising the sponsoring brand of the game itself.
If Nike sponsors an ARG but only reveals itself as the sponsor at the end of the game after the mystery is solved, then it is employing ________.
dark marketing
Which one of the following statements about ARGs is FALSE?
Exposures earned from ARGs do not last as long as those for traditional media.
Which one of the following statements about ARGs is FALSE?
ARGs require very little effort from initial conception through planning and execution.
Which one of the following statements about ARGs is FALSE?
Fans drive the plot of ARGs
Which of the following statements is NOT a guideline for developing a successful ARG?
Reveal the full story narrative at the beginning of the game.
Which of the following statements is NOT a guideline for developing a successful ARG?
Develop a very simple plot.
Which of the following statements is NOT a guideline for developing a successful ARG?
Unfold the ARG like a consumer-interactive advertisement.
Games that utilize a cadet narrative are specifically characterized as:
having a story that seeks to intrigue the audience and the brand benefits merely from its sponsorship or association with the story.
The back story of an ARG is:
a pre-game context
The forward story of an ARG is:
a plan for how the story will continue, which can be used to foreshadow for future game play.