Nodes
people; could represent any entity
Ties
represents relationships between paid of people; could represent other types of connections or links
Multiplicity
different types of ties between pairs of nodes
Tie strength
the intensity of ties between pairs and nodes
Social ties
those types that involve people as the nodes
Systems
multiple objects or entities are connected and can interact with each other in various ways
Ego network
each person's network
Social connectivity
the number of social ties a person has
Hub seeding
give well-connected people information and they will spread it to their friends, followers, and fans
Hub
people in the network with high numbers of connection
Social pump
people who are highly socially active because they transmit information frequently
Retransmission likelihood
the probability that a person who receives information on social media or via word of mouth will communicate it to others
Impacts on participants
refers to the likelihoods that the social interaction, if it takes place, will have a strong influence on the attitudes or behaviors of the participants in that interaction
Barriers to activation
refers to the ease or difficulty of the social tie being activated in order for the social interaction to occur; the inherent likelihood of the social interaction happening
Which of the following is not a key property included within a social network?
all are included: People, Relationships, Different types of relationships between people
What do "nodes" represent in social networks?
people
You just launched a new shoe brand. You've decided to send samples to popular YouTube stars. This approach is referred to as:
hub seeding
A social "pump" is referred to as:
People who are highly, socially active
How socially active the transmitter is seems to affect the retransmission likelihood, which is the probability that a person who receives information on social media or via word of mouth will communicate it to others.
true
Which company is more likely to have a much lower barrier to activation?
Apple
Would writing a review about a movie on a public website be considered a social interaction?
Yes
In this chapter it talks about impact on participants. Which of the following would represent a strong impact.
Personally recommending a book to a family member
What do "ties" represent within a social network?
Relationships between pairs of people
An ego network represents a social media network's entire network of users and friendships.
false