direct and digital marketing
engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships
digital and social media marketing
using digital marketing tools such as websites, social media, mobile apps and ads, online video, email, and blogs that engage consumers anywhere, anytime via their digital devices
omni-channel retailing
creating a seamless cross-channel buying experience that integrates in-store online, and mobile shopping
online marketing
marketing via the internet using company websites, online ads and promotions, email, online video, and blogs
marketing website
a website that engages consumers to move them closer to a direct purchase or other marketing outcome
brand community website
a website that presents brand content that engages consumers and creates customer community around a brand
online advertising
advertising that appears while consumers are browsing online, including display ads, search-related ads, online classified, and other forms
email marketing
sending highly targeted, highly personalized, relationship-building marketing messages via email
viral marketing
the digital version of word-of moth marketing: videos, ads, and other marketing content that is so infectious that customers will seek it out or pass it along to friends
blogs
online forums where people and companies post their thoughts and other content, usually related to narrowly defined topics
social media
independent and commercial online social networks where people congregate to socialize and share messages, opinions, pictures, videos, and other content
mobile marketing
marketing messages, promotions, and other content delivered to on-the-go consumers through their mobile devices
direct-mail marketing
marketing that occurs by sending an offer, announcement, reminder, or other item directly to a person at a particular address
telemarketing
using the telephone to sell directly to customers
catalog marketing
direct marking through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online
direct-response television (DRTV) marketing
direct marketing via television, including direct-response television advertising (or infomercials) and interactive television (iTV) advertising
spam
Unsolicited, unwanted commercial email messages