Denotative meaning
The literal or dictionary meaning of a word or phrase
Connotative meaning
The meaning suggested by the associations or emotions triggered by a word or phrase
Thesaurus
Concrete words
Words that refer to tangible objects
Abstract words
Words that refer to ideas or concepts
Clutter
Simile
Cliche
Metaphor
Rhythm (4)
Parallelism
Repetition
Alliteration
Repetition of the initial consonant sound of close or adjoining words
Antithesis
Inclusive language
Generic "he