Bandwagon
This technique presents the idea that you should believe or buy something because everyone else believes or wants it.
Card Stacking
A persuasive technique that tries to convince you by only telling you the positive (or the negative) aspects of a product or idea.
Celebrity Endorsement
A type of testimonial in which a famous person supports or backs a product or idea.
Emotional Appeal
This technique tries to elicit your emotions in order to involve you in a argument it appeals to the audience's emotions and is also known as pathos.
Ethos
An attempt to convince you by appealing to credibility. The advertiser attempts to convince the audience that the creator of the message can be trusted.
Loaded words
This technique tries to persuade you by using words with a strong positive or negative connotation so the you can begin to associate them with the product. Also known as "Glittering Generalities.
Appeal to logic
This technique tries to persuade you by using facts, statistics, or other logical arguments to buy or believe something. It is also known as logos.
Peer pressure
This technique tries to persuade you to do, believe, or buy something because it will make you cool and will make your peers accept you.
Plain folk
a type of testimonial in which a normal or average person gives his or her personal success story.
Repetition
This technique tries to persuade you by saying certain words or ideas over and over again, so that they get stuck in your head and you think of them often.
Scientific language
A technique that tries to convince you that something will be effective by using technical language or words.
Slogan
This technique uses a catchy phrase to get you to associate an idea or product with that phrase.
Transfer
This technique tries to persuade you by getting you to associate positive feelings for something that is familiar to you with an unfamiliar product or idea by linking them together creatively.
Expert opinion
A type of testimonial in which an educated and professional person gives their support to an item or idea in an effort to convince you to trust the expert.