Parchment
This product made from treated animal leather gradually replaced papyrus due to the formers greater durability and lower cost?
China
Earliest block printing comes from which country?
Copy the books without permission
When google began digitizing books in libraries around the world the authors of Guild...sued. What did they say google did wrong?
muckrakers
Group of investigative journalists focused their reports on scandles, corupition, and govt wrong doing
Partisan press
Early news papers in America...are known as?
music label
Party that receives most profit from a CD sale?
oligopoly
term describes when an only small number of companies control most of a market
Federal Communication Commission
federal agency primarily responsible for regulating broadcast radio
radio waves
What was Heinrish Hertz's contribution to radio development discovered
RCA
In 1919, the US Govt authorized the creation of a "Private sectors monopoly" for radio called...?
Bollywood
A combination of the words "Holywood" and the old name for the Indian city of mumbai
Year round temperate weather, various environments, far from Thomas Edison, (All of the above)
Why did the American movie industry move to holly wood?
Electronic Publishers
In the Mid-west Supreme court case...?
Synergy
Because the media business is fractured between different...?
Sony was the first media company to develop a system for a global company working in specific local contexts. They call this business philosophy...?
Global Localization
Neoliberalism
According to McCheshey, the US led global media system is characterized by what political economical philosophy?
What does NWICO stand for?
New World Information and Communication Order
Focus Groups
Jahally and Lewis used a methodology that involves bringing people together in small numbers to discuss their ideas and feelings on a particular topic. What is this method called?
Escapism, Privacy, Personal Pleasure, (All of the above)
Roadway suggests that the Smithton women read romance novels for what reasons?
Syndication
Production companies rely on defect spending to produce shows. Therefore, they get the most of their profits when a show enters...?
Viral Marketing
What is the term for an advertising agency's plan to create videos websites and other materials for digital distribution?
Edward Bernays
Which public relations pioneer worked for the committee on Public Information, wrote PR's first textbook and called cigarettes "Torches of freedom"?
Federal Trade Commission
Which federal agency is primarily responsible for regulating advertising?
Public Service Announcements
Advertising crafted by goats and/or NGOs to create positive change in individuals behavior (Littering less, quit smoking)
Public Relations Society of America
What is the professional society that represents public relations practitioners?
Net Neutrality
What phrase refers to the principle that every Website and Every user has the right to the same internet speed and access?
Microprocessors
What important led to smaller personal computers?
Digital Devide
Policy makers and activists have shown concern about the gap between "Information haves" and "Information have nots". This is called what?
70%
How much of the search engine market does google control?
Creation and posting of videos, comment sections for others content, posting your own content, (All of the above)
In contrast to earlier uses of the internet like email, social media allows users to...?
Action
Top video game genre by sale?
Pong
First commercially successful coin operated arcade game
Avatars
Special Graphic features through which players interact with the game world
Playstation 2
Most successful console (By sales) of all time
False
The Entertainment Software Rating Board is run by the US Govt (True/False)
Hegemony
According to the textbook___________ is "The acceptance of the dominant values in a culture by those who are subordinate to those who hold economic and political power
Sherman Anti-Trust Act
What was the first American Anti-trust law in the USA?
Direct Payment
When you purchase Netflix you do so with a subscription, and because of this, you do not have ads. What is this form of payment?
Citizens United vs. FEC
In what case did the Supreme Court of the United States rule that "Government may not ban political spending by corporations in candidate elections"?
Cultural Imperialism
What is the process by which "American styles in fashion and food, as well as media fare, dominate the global market"?
Textual analysis involves "Deep reading", Defines particular actions, such as violence, examines the meanings of media texts, (All of the above)
What are the differences between content analysis and textual analysis?
Scientific method
What research tool involves developing predictions, collecting data, and analyzing results?
An exaggerated belief in the prevalence of violence caused by media exposure
What features characterize "Mean world" syndrome
Media Effects
Re-searchers who use scientific approaches to determine the outcomes of media exposure fall under which category?
Third-Person Effect
At Thanksgiving dinner, your uncle says, "Other people get led around by the nose by the media; they just believe what they're told. Now me, I know whats really going on, I'm smart too smart to be fooled by those elite journalists!" Your uncle may be suff