What are examples of True View Ad formats?
In Display
In Search
In Stream
In Slate
In Text
In Display, In Search, In Stream
Which Platform is a Video Ad eligible to display on?
Search
Display Network
YouTube
Display Network, YouTube
How can you view campaign data for each network separately?
Use Segments
Use Filters
Customizing Columns
Setting up Dimensions
Use Segments
How could you quickly view all keywords with a CTR higher than 1% and impression count above 300?
Use Segments
Use Filters
Customizing Columns
Setting up Dimensions
Use Filters
What are benefits of the ad preview tool?
Does not count as impressions
Shows what competitors are bidding
Shows how search results will look in other locations/settings
Show the quality score of competitors
Does not count as impressions, Shows how search results will look in other locations/settings
What is an MCC?
Umbrella Account
One log in to view many accounts
My Client Center
Same as a "Child Account
Umbrella Account, One login to view many accounts, My Client Center
An advertiser wants to target ads to users who like to travel. The best option for this goal is
Topic Targeting
Contextual Targeting
Remarketing
Placement Targeting
Interest Categories
Interest Categories
If an advertiser wants to show her ads on Display sites related to her existing keywords, she would use
Topic Targeting
Contextual Targeting
Remarketing
Placement Targeting
Interest Categories
Contextual Targeting
An advertiser wants to show specific ads to users that complete a purchase on his site. He could use
Topic Targeting
Contextual Targeting
Remarketing
Placement Targeting
Interest Categories
Remarketing
If an advertiser wants to show his ads on specific Display sites he has identified, he would use
Topic Targeting
Contextual Targeting
Remarketing
Placement Targeting
Interest Categories
Placement Targeting
An advertiser wants her ads on any travel sites. The quickest option she could use is
Topic Targeting
Contextual Targeting
Remarketing
Placement Targeting
Interest Categories
Topic Targeting
Which extension shows the business address and marker on a map?
Location Extension
Site links
Call Extension
Mobile Site Extension
Product Extension
Location Extension
Which extension adds additional links to specific pages of the advertiser's site?
Location Extension
Site links
Call Extension
Mobile Site Extension
Product Extension
Site Links
Which extension adds a the business's phone number that mobile phone users can click to call?
Location Extension
Site links
Call Extension
Mobile Site Extension
Product Extension
Call Extension
Which of these are set at the Campaign level?
Bid Amounts
Budgets
Networks
Ads
Budgets, Networks
Which can have specific bid settings by the advertiser?
Keywords
Ads
Automatic Placement
Managed Placement
Ad Group
Keywords, Ad Groups, Managed Placement
What is used to determine a user's LANGUAGE on Google.com to match to Campaign targeting settings?
IP Address location
Words in search query
Domain language setting
Domain Language Setting
What can be used to determine a user's LOCATION on Google to match to Campaign targeting settings?
IP Address location
Words in search query
Language setting
Country Domain
IP Address, Words in Search Query, Country domain
A Campaign is targeted to Spain and the English language. Which user could see the ad?
A user located in Paris, who goes to Google.fr, keeps the default language for French
A user located in Madrid, who goes to Google.es, keeps the default language for Sp
A user located in Paris, who goes to Google.es, changes the language to English
What are the main factors for Quality Score?
Past Performance (CTR)
Bid
Ad Quailty
Relevance
Landing Page Quality
Past Performance, Relevance, Landing Page Quality
What is the basic formula for ad rank?
Click Through Rate x Bid
Quality Score x Budget
Quality Score x Bid
Click Through Rate x Budget
Quality Score x Bid
In order to see which sites the ads of a Contextually targeted campaign have shown on, the advertiser would view:
Managed Placements
Automatic Placements
Search Terms
Geographic report
Automatic Placements
If a campaign is set to 'specific reach' and an ad group in it has a managed placement and keywords, the ad would
show:
on any site that is related to the keywords
anywhere on the managed placement site
on any page of the managed placement, or any other s
on pages of the managed placement site that also match the keyword theme
The tool for seeing if users complete an action (like a purchase) after going to a site from an AdWord ad is:
Conversion Tracking
ROI Metrics
Post-Click Tracking
Conversion Optimizer
Conversion Tracking
The Conversion Tracking cookie lasts for:
14 days
30 days
28 days
30 days
The access level that gives the ability to see all reports, make changes to the account, but NOT invite/terminate other's access is:
Administrative
Standard
Read-Only
Change-only
Standard
AdWords Express is best for:
Global businesses
Local businesses
Advertisers that want to choose keywords
Advertisers that want a quick-set up and simple maintenance
Local Businesses, Advertisers that want a quick set-up and simple maintenance
The four main Google AdWords platforms are: *
Display
Video
Mobile
Gmail
Search
Display, Video, Mobile, Search
Which is a place where AdWords ads can be shown?
Google.com results
Facebook
Display Network
Google Properties
Search Partner sites
Google.com results, Display network, Google Properties, Search Partner Sites
Keywords are contained in a:
KeyGroup
Campaign
Ad Group
Ad Group
Which of these are set at the Campaign level?
Bid Amounts
Budgets
Networks
Ads
Budgets, Networks
The reason we have separate ad groups is:
Each one can have a different budget
Each has a specific ad for the specific keywords
Each one can have a different network setting (search vs display)
Each could have a separate ad for different placements
To imp
Each has a specific ad for the specific keywords, Each could have a separate ad for different placements, To improve the chances the user will click on the ad
Could the keyword [house painter] be triggered for the search query 'find a house painter'?
Yes
No
No
Could the keyword house painter (broad match) be triggered for the search query 'house painting company'?
Yes
No
Yes
Could the keyword "house painter" be triggered for the search query 'find a house painter'?
Yes
No
Yes
Could the keyword house +painting be triggered for the search query 'company for painting my home'?
Yes
No
Yes
Could the keyword +house +painting be triggered for the search query 'company for painting my office'?
Yes
No
No
Could the keyword "house painting" be triggered for the search query 'company for painting my house'?
Yes
No
No
If I have the negative keyword -apartment, and the keyword "painting company", could my ad show for the search query 'painting company for apartment'?
Yes
No
No
Which display network targeting type shows ads on sites that match the theme of the keywords?
Contextual
Placement
Contextual
Which display network targeting type shows ads on sites that the advertiser chooses?
Contextual
Placement
Placement
Which of these have no effect on ad rank:
Landing Page Quality
Budget of the campaign
Max Bids
Relevancy of the keywords and the ad
Budget of the campaign
Advertiser A has a bid of 3.00 and a CTR of .9% Advertiser B has a bid of 8.00 and a CTR of .3% Which ad would show higher if they were in the same auction?
A
B
we can't tell
we can't tell
All advertisers that meet the following criteria will be eligible for social annotations:
An active Google + page
a meaningful number of followers (100 for most advertisers)
A verified website on their Google + page that matches the website in their text
- An Active Google+ Page
-A verified website on their Google+ page that matches the website in their text ads