Interview of Jamie Dixon of JP Morgan (ch. 19)
FINANCIAL INSTITUTIONS ARE THE HEART OF ANY ECONOMY. A HEALTHY ECONOMY REQUIRES HEALTHY FINANCIAL INSTITUTIONS.
Nike's Secret Weapon (ch. 19)
CAPITAL MARKETS RULE #1 - THE VALUE OF AN ITEM IS DEPENDENT ON THE BENEFITS AN OWNER EXPECTS TO RECEIVE FROM OWNING THAT ITEM
CVS Rebrands (ch. 12)
MARKETS AND OPPORTUNITIES CONSTANTLY CHANGE. MARKETING STRATEGY MUST CONSTANTLY CHANGE TO BE SUCCESSFUL.
Abercombie is struggling to bring sexy back
CREATING CUSTOMER VALUE STARTS WITH UNDERSTANDING THE CUSTOMER