Water Aid ~ semiotic analysis

Mise en scene in rain for good advert in the first 20 seconds

> the setting is quite dry it reinforces the message of the lack of water> warm colour palette reinforces the dry atmosphere >Raindrops on window shows how we see water as an everyday thing

Cinematography in the first 20 seconds of rain for good advert

> radio scene face on angle makes you feel connected to the story > zoom in on the plant to show how we take things for granted. Plant being indoors and we have the privilege to use water to water it> natural lightening = shows realism> wide shot reinforces her long journey

Editing/Layout in first 20 seconds of rain for good advert

> Smash Cut= the two opposite clips put together creates a meaning and shows how we should be grateful relating to the overall effect of the audience > Blurred back shows how we should put focus on the people in need> Her walking slowed down connotes how long her journey is to get water

Sound/Language in first 20 seconds of rain for good advert

> Starts with rain➡️then sounds of crickets = Enforcing the ideology of the difference atmospheres> you can only hear crickets when there's silence = showing how deserted it is

The narrative in the first 20 seconds of the rain for good advert

> the shots of Africa are usually using a yellow warm colour palette to signify contrast between the British and Zambian weather

Representations in the first 20 seconds of the rain for good advert

Zambian people are represented as grateful and happy now they have water

How does the first 20 seconds of the rain for good ad leave the Audience feeling

Leaves the audience to think that there money is beneficial making them want to keep donating