The number of homes or individuals exposed to anadvertisement, public relations communication, or other message
Audience
First face-to-face contact with the customer (Step 3)
Approach
The number of homes or individuals exposed to anadvertisement, public relations communication, or other message
Audience
Managers make decisionsindividually without consideration of other members of theorganization
Autocratic Management Style
The difference in value between exports andimports of a nation
Balance of Trade
Benefit segmentation is a technique thatsegments customers on the basis of desired or sought benefits
Benefits Sought
Is a document that transfers ownership of an assetfrom a seller to the buyer, a basic agreement for sale of goods,and a sales receipt. ... Guarantee from the seller that the item isfree from all claims and offset
Bill of sale
- A form of printed, paid, nonpersonalpresentation of ideas, images, goods, services, or branding postedin an outdoor space and classified by size
Billboard Advertising
Is the image and personality of a product or service that abusiness provides. A product's features, such as logos or slogans,
Brand
a favorable attitude toward and consistent purchase of a single brand over time
Brand Loyalty
the practice of offering something (usually money) in order to gain an illicit advantage
Bribery
businesses do not sell their products on the Internet, but only in physical locations (stores)
Brick and mortar
applies to any business that sells its products or services to consumers over the internet
Business to consumer (B2C)
applies to businesses buying from and selling to each other over the internet
Business-to-business (B2B)
the exchange of goods, services, and payments among businesses, households, and government
Circular flow chart
a form of lead generation in which the salesperson approaches potential buyers without any prior knowledge of the prospects' needs or financial status
Cold-calling
a study that compares the costs and benefits to society of providing a public good
Cost-benefit analysis
A business owned by stockholders who share in its profits but are not personally responsible for its debts
Corporation
Inexpensive items that consumers purchase regularly without much thought
Convenience Goods
The way in which a consumer views a product, price, company, brand, etc. Perceptions are opinions. Ex: that product is cool; those shoes are too expensive for their quality.
Consumer Perception
an amount recorded on the left side of a T account
Debit
sales and promotional techniques that deliver promotional materials individually
Direct Marketing
a program designed to encourage a customer's repeat business by providing discounts and other incentives
Customer Loyalty Program
Risks that result from changes in overall business conditions.
Economic Risks
a condition in which people receive from a relationship in proportion to what they give to it
Equity