rhetorical terms

rhetoric

the art of persuasion; Aristotle listed three kinds of rhetoric: forensic (legal), which tries to prove guilt or innocence; demonstrative, which makes people believe in a community's values; and deliberative. This course deals mostly with deliberative rhetoric, the language of political persuasion; its main topic is the "advantageous" - what's best for an audience, community, or nation.

argument

a reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong

speaker

the person delivering the message or argument

audience

the person/people to whom an appeal is made in an argument

subject

the controversy, event, etc. about which an argument is being made

context

the rhetorical art of seizing the occasion; in ancient Greece, this was referred to as Kairos

bias

personal and sometimes unreasoned judgment

appeals

ways in which a rhetorician tailors an argument to his or her specific audience; according to Aristotle, there are three main appeals or "ingredients for persuasion": 1) ethos, an appeal to credibility, 2) pathos, an appeal to emotion, and 3) logos, an appeal to logic

concession

to show empathy for a hostile and resistant audience before putting forward one's conflicting argument

rebuttal

to put forward one's opinion, evaluation or suggestion; to point out weaknesses in the conceded premise, evidence, or point of view

counterclaim

a claim made to rebut a previous claim

logical fallacy

arguments which have some inherent fault in logic

deduction

applying a general principle to a particular matter; a simplistic example - The syllabus for Mrs. Meisel's course says no late work accepted. Billy didn't do his annotations for homework last night. Billy will not be allowed to turn his work in at a later date

induction

argument by example; it starts with the specific and moves to the general; a simplistic example - Billy didn't do his annotations for homework last night. Mrs. Meisel didn't take them the next day. Late work is not accepted in this class

authors purpose

the reason an author writes about a specific target, creates a specific argument, and/or targets a specific audience

claim

fact/research/knowledge based ideas which are stated in support of an assertion or them

assertion

main idea or theme of an argument

syntax

the way in which linguistic elements (such as words) are put together to form constituents (such as phrases or clauses)

diction

word choice; especially with regard to correctness, clearness, or effectiveness

structure

the way in which information is organized within a piece or writing or argumentation

tone

a quality, feeling, or attitude expressed by the words a speaker or writer uses; in rhetorical analysis, to miss the tone is to miss the entire meaning

repitition

a literary device that repeats the same words or phrases a few times to make an idea clearer; as a rhetorical device, it could be a word, a phrase or a full sentence or a poetical line repeated to emphasize its significance in the entire text

comparison

pointing out the similarities between two things or ideas which often don't appear to be similar at first glance; in rhetoric this often takes the form of a metaphor, simile, or analogy

juxtaposition

encourages the reader to see contrasts between ideas, claims, events, etc. to highlight certain characteristics of a subject or to challenge the typical perspective on a subject

ethos

credibility

logos

appeal to logic or reason

pathos

appeal to emotion