$ Volume (or sales)
unit sales x unit price
growth rate (% chg)
($ volume / $ volume year ago) - 1
absolute $ change
$ volume - $ volume year ago
category $ share
(brand or segment $ volume / category $ volume) x 100
share point change
$ share - $ share year ago
retailer share of market (or market share)
(retailer $ volume / market $ volume) x 100
ACV
All Commodity Volume market share OR total sales volume OR all category sales; definition: a sum of all category sales in the total store usually derived from 3rd party scanned sales or panel data
what do you need to find the "index vs ASV" calculation
both total acv and category sales for both the retailer and for the comparative market; to drill down further you also need segment and brand sales for retailer and comparative market
index vs ACV share
retailer market share (by category) / acv share
index vs acv share definition
calculates the index between retailer's market share within a category and their acv share
$ Volume Opportunity Gap
(target retailer market $ share by product group - current retailer mkt $ share by product group) / 100 x product market $ volume
item share
# of current items by product group / total # of category items