Retail Advertising and Promotion

What is the first task of retailing?

To determine what kind of merchandise a consumer will buy.

What are two major ways retailers can attract customers?

Location and Advertising

What is the formula for success in retailing?

The right merchandise + the right price + the right time + the right quanity

What is Sales Promotion?

A marketing activity that adds value to a product or service for a limited time to stimulate a consumer traffic and purchases and helps manufacturer.