BPS Chapter 23


a speech providing new information, new insights, or new ways of thinking about a topic. The general purpose of an informative speech is to increase the audience's understanding and awareness of a topic


Informative Speech


defining something by describing what it does. For example: a computer is something that processes information


Operational Definition


a pattern of organizing main points as subtopics or categories of the speech topic


Topical Pattern of Arrangement


the qualities that determine the value of a source, such as the author's background and reputation, the reputation of a publication, the source of data, and how recent the reference is


source reliability


a speech whose goal is to influence the attitudes, beliefs, values, or acts of others


persuasive speech


a brief description of the source's qualifications


source qualifier