BPS Chapter 23

a speech providing new information, new insights, or new ways of thinking about a topic. The general purpose of an informative speech is to increase the audience's understanding and awareness of a topic

Informative Speech

defining something by describing what it does. For example: a computer is something that processes information

Operational Definition

a pattern of organizing main points as subtopics or categories of the speech topic

Topical Pattern of Arrangement

the qualities that determine the value of a source, such as the author's background and reputation, the reputation of a publication, the source of data, and how recent the reference is

source reliability

a speech whose goal is to influence the attitudes, beliefs, values, or acts of others

persuasive speech

a brief description of the source's qualifications

source qualifier