Consumer Behavior Mod 16

Product pricing

a pricing strategy in which the by-products of a process are also
sold separately at a specific price so as to earn additional revenue
from the same infrastructure and setup.

Product sampling

a sample of a consumer product that is given to the consumer free of
cost so that he or she may try a product before committing to a purchase.

Postpurchase behavior

is the final stage in the consumer decision process when the customer
assesses whether he is satisfied or dissatisfied with a purchase.


a person who purchases goods and services for personal use.


acquire (something) by paying for it; buy.


refers to the buyer�s state of being adequately rewarded in a buying
situation for the sacrifice he has made.

Cognitive dissonance

occurs as a result of a discrepancy between a consumer�s decision and
the consumer�s prior evaluation.