active audiences
audiences that make choices about how they use the media and actively
interpret media content.
alienation
the separation and isolation of workers as a result of the structure
of capitalist society.
commodity fetishism
consumers� failure to recognize the labor that created the value in
the commodities they use.
cultural imperialism
the tendency of media corpora- tions from wealthier
nations�especially the United States�to export so many of their media
products that they come to dominate the local cultures of other, espe-
cially poorer, nations
digital divide
the gap between those who have the knowledge and resources needed to
use digital information technology, especially computers and the
Internet, and those who do not
ownership concentration
what occurs when more media outlets come to be owned by a diminishing
number of media corporations
user generated content
content that is created by ordinary media users, rather than by media
organizations, and that is available to a potentially large audience