Communication: Module 2 - Intro to Comms Flashcards


the study of knowing, or how we know what we know

Behavioral Paradigm (Purpose)

predict and control behavior

Interpretive Paradigm (Purpose)


Critical Paradigm (Purpose)

critique something deeper about society

Deductive Reasoning

form of argument that begins with sharing the conclusion and then
providing evidence that supports it

Inductive Reasoning

form of argument that begins with sharing evidence and then reaching
the conclusion

Behavioral Theories use __________ reasoning


Interpretive theories use ___________ reasoning


Critical theories use __________ reasoning

Inductive and deductive

Derrida's theory concerning the process of revealing the hoaxes of
assumed truths


According to Hall, does the audience has to interpret using the
preferred meaning. (T/F)

False, the audience does not have to interpret using the preferred meaning

Storytelling most accurately describe's Fisher's ______ theory of communication.


According to Semiotics, words, gestures, and images are all
considered what?


The 'thing' or 'idea' being symbolized is called the _______ in the
theory from De Saussure and Barthes.

signified or referent

People perform their values and ideals in what theory?


In Bormann's symbolic convergence theory, _________ become catalysts
for shared fantasies and meaning making


Focuses on if a message is successfully transmitted from a sender or
source to a receiver or destination

Mathematical Model of Communication


The speaker reshapes the message to fit the ideal or norm


The speaker highlights or stresses aspects of their message that do
not fit the ideal or normal message pattern

In the Agenda Setting Theory, who/what acts as the gatekeeper of knowledge?

The media providers