the study of knowing, or how we know what we know
Behavioral Paradigm (Purpose)
predict and control behavior
Interpretive Paradigm (Purpose)
Critical Paradigm (Purpose)
critique something deeper about society
form of argument that begins with sharing the conclusion and then
providing evidence that supports it
form of argument that begins with sharing evidence and then reaching
Behavioral Theories use __________ reasoning
Interpretive theories use ___________ reasoning
Critical theories use __________ reasoning
Inductive and deductive
Derrida's theory concerning the process of revealing the hoaxes of
According to Hall, does the audience has to interpret using the
preferred meaning. (T/F)
False, the audience does not have to interpret using the preferred meaning
Storytelling most accurately describe's Fisher's ______ theory of communication.
According to Semiotics, words, gestures, and images are all
The 'thing' or 'idea' being symbolized is called the _______ in the
theory from De Saussure and Barthes.
signified or referent
People perform their values and ideals in what theory?
In Bormann's symbolic convergence theory, _________ become catalysts
for shared fantasies and meaning making
Focuses on if a message is successfully transmitted from a sender or
source to a receiver or destination
Mathematical Model of Communication
The speaker reshapes the message to fit the ideal or norm
The speaker highlights or stresses aspects of their message that do
not fit the ideal or normal message pattern
In the Agenda Setting Theory, who/what acts as the gatekeeper of knowledge?
The media providers