Situational Analysis
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Market Research
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Establishing Market Objectives
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Identifying Target markets
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Developing Marketing Strategies
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Implementation, Monitoring and Controlling
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SWOT
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Product Life Cycle
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Market Segmentation
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Product/Service Differentiation
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Product/Service Positioning
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Product
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Branding
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Packaging
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Price
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Skimming
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Penetration
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Loss- Leader
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Price Points
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Promotion
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People
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Processes
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Physical Evidence
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Advertising
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Personal Selling
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Sales Promotion
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Publicity
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Place
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Intensive
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Selective
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Exclusive
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