Bandwagon
Some people vote for candidates or parties who are likely to succeed hoping to be on the "winner's side" in the end. Everybody's doing it!
Card stacking
Seeks to control how an audience sees an issue by emphasizing one side and ignoring another
Glittering generalities
Using words or vague statements that sound good but have little real meaning
Name calling
Using an unpleasant label or description to harm a person group or project
Plain folks appeal
The speaker presents him or herself as an average joe, a common person who can understand a listener's concerns
Testimonials
When a famous person speaks supportively on behalf of a candidate or issue