advertising techniques used in marketing food

Appealing to peoples emotions.

Guilt, shame and concern for health, joy, hope are examples of emotions used to connect with and convince readers of the foods value.

Implying meal preparation and cooking is difficult and time consuming.

Appeals to those with limited time to prepare meals and usually overestimates the skill needed make a similar dish.

Linking food products or brands to a particular lifestyle.

Appeals to those seeking food products that match their lifestyles . Eg vegetarian, sports,

Offering promotional deals to purchasers.

Get something for free, go into win or a reduced price.

Projecting an environmentally responsible image.

Appeals to those concerned for the environment and may feel guilty about their consumption. Lowers the 'risk' of buying the product.

Targeting specific groups.

Used along with emotion to convince a target group to buy. Mothers are often a target group as they buy most of families food.

Using nutritional information to gain credibility.

Focusing on a few or single nutrients can lower the risk of buying a food. Can ignore the less desirable aspects of the foods nutrient profile.eg a food high in calcium , low in fat BUT high in sugar.

Using role models or high achievers to endorse a product or brand.

Encourages trust and detracts from any negative aspect of the food/drink. Loyalty to a brand can be developed if a hero or person they look up to is endorsing the product.