Being a Critical Consumer - Mass Media and Advertising

Internet, broadcast, and direct mail advertising are part of the many modes or A. Vehicles B. Cars C. Methods D. Specialized delivery

A. Vehicles

Since 2008, the quantity of Americans owning a SMARTphone have significantly increased, which of the following is this an example of? A. Emotional appeals B. None of these C. Impulse buying D. Bandwagon

D. Bandwagon

Which of the following advertisements would be shown nationally at the Super Bowl? A. All of these B. Commercial promoting a local car dealership in Michigan C. Commercial for a local Credit Union D. Commercial for a movie with major Hollywood stars to be released in March

D. Commercial for a movie with major Hollywood stars to be released in March

For Super Bowl LI, advertisers were charged over $5 million to run a 30-second commercial. An advertiser may ask to pay additional money for the commercial to be shown prior to the coin toss (start of the game) because this is the ideal positioning and/or: A. All of these B. Medium C. Placement D. Time

C. Placement

Advertisements being shown by televisions stations broadcasting the Super Bowl are typically very expensive. Which of the following are reasons for this? A. Medium B. All of these C. Placement D. Time

B. All of these

It is not uncommon to see television advertisements shown during the Super Bowl that show more widespread advertisements than those shown at a regular season NFL game because the audience or THIS has increased: A. Medium B. All of these C. Time D. Placement

A. Medium

Let's say a morning sports radio disc jockey from New York scapegoats, or refers to the star athlete of a Philadelphia sport fans as desperate, based on what you have learned about advertising what is he doing? A. Bandwagon B. Labeling C. Spinning D. Endorsing

B. Labeling

Often times, advertisers within vehicles in mass media will utilize various sounds, images, and tones to influence buying habits by consumers. Which social science most fits with this description? A. Geography B. History C. Anthropology D. Psychology

D. Psychology

Which of the following refers to widespread forms of communication in advertising? A. Advertising B. Broadcast journalism C. Mass discussions D. Mass media

D. Mass media

Which of the following forms of advertising is typically the least costly? A. Direct-mail advertising B. Television advertisements C. Advertisements on social media D. Radio advertisements

A. Direct-mail advertising

In 2009, a movie with only a $35 million budget raked in almost $500 million dollars in the box office. Which of the following most promoted the film? A. Fans using word of mouth or talking about their experience B. The casting of somewhat known actors C. Aggressive broadcast media campaign promoting the film D. A great script that the national media promoted heavily

A. Fans using word of mouth or talking about their experience

The views on certain products can be expressed in which of the following? A. Blogs B. Word of mouth C. All of these D. Editorials

C. All of these

A journalist from a popular men's health magazine writes an article with well-known sources advocating for men over age 35 to eat more eggs on a daily basis is an example of doing WHAT to popular opinion? A. Dictate B. Mold C. Require D. Force

B. Mold

Which of the following are reasons newspaper readership has declined? A. All of these B. Low pay for new journalists C. Breaking new being told tomorrow D. Social media's rise

A. All of these

Right before Memorial Day (May) Vito returns home to New Jersey after completing his first year as an undergraduate at a college in New Hampshire and receives an invitation to join a local gym at a discounted rate. Which of the following is this an example of? A. Direct-mail advertising B. Cheap advertising C. Broadcast advertising D. Cold call advertising

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Which of the following vehicles in mass media is slowly dying nationally? A. Radio B. Internet C. Newspapers D. Television

C. Newspapers

What features could a national restaurant chain effectively advertise during a children's cartoon at 3:30 PM? A. All of these B. ½ price appetizers before 5:00 PM C. Family friendly environment D. Child favorite food items

A. All of these