Credibility
is your reputation for being trust worthy.
*perform your work with excellence
*to care about those you work with and for
*have ethical values
*deliver on your promise
Three components of credibility
*competence
*caring
*character
Post-trust era
the public overwhelmingly views businesses as operating against the public's best intertest, and majority of the leaders view their leaders and colleagues skeptically.
A global cheating culture
a label used to describe pervasive cheating culture
Competence
*refers to knowledge and skills need to accomplish business tasks, approach business problem and get the job done.
*people judge your competence based on your track record of achievement and success.
*develop competence through observation, study, practic
Two traits of of competence:
*Focus on Actions - implies that you have to seize business opportunities.
*Emphasize on results -
Caring
implies
*understanding the interests of others
*Cultivating a sense of community
*demonstrating accountability - obligations and enlarged visons to the stakeholders
Stakeholder
includes all the groups effected by your business
Character
*reputation for staying true to commitments made to stakeholders and adhering to high moral and ethical values.
*important for long term collaborative and long term relationship.
*central for creating trust
Four topics of character
*Business ethics
*corporate and personal values
*open and honest communication
*fairness in business communication
ethics
are rules of conduct or moral principles that guide individual or group behavior
Business ethics
accepted beliefs and principles in the business community for accepted behavior.
It involves:
*adhering to laws
*safeguarding propriety and confidential information
*avoiding conflict of interest
*misuse company assets
*refraining from accepting or provid
Transparency
Sharing all relevant information with the stakeholders
You can create transparency by
*being accessible
* acknowledging the concerns of others
*following through when you don't have answers
Corporate values
are the stated and lived values of the company
personal values
those values that individual prioritize and adhere to
Every company has a
code of conduct (Sarbanes-Oxley Act - 2002)
Consequence of dishonesty in workplace
* employees doom it to be poor financial performance
*low employee morale
*reason for dismissal
FAIR test
Facts Assess Impact Respect
Establishing crediblity
allows you to communicate more freely and influentially