visual merchandising

encompasses all of the physical elements that merchandisers use to project an image to consumers.

display

refers to the visual and artistic aspects of presenting a product to a target group of consumers.

storefront

encompasses a stores sign or logo, marquee, banners, awnings, windows, and exterior design , ambiance and landscaping.

marquee

architectural canopy that extends over a stores entrance.

store layout

refers to ways that stores use floor space to facilitate and promote sales and serve customers.

fixtures

permanent or movable store furnishings that hold and display merchandise.

point of purchase displays (POPs)

are a consumer sales promotion device. for example ATMs or vending machines.

kiosks

a stand with high tech TVs and focus on immediate product availability.

color wheel

illustrates the relation among colors.

complementary colors

are found opposite each other on the color wheel and are used to create high contrast.

adjacent colors

colors that are right next to each other on the color wheel and share the same understone.

triadic colors

involve three colors equally spaced on the color wheel. ex: red, yellow, and blue.

focal point

an area in the dispay that attracts attention first, above all else.

focal point

an area in the dispay that attracts attention first, above all else.

focal point

an area in the dispay that attracts attention first, above all else.

proportion

refers to he relationship between and among objects in a display

formal balance

when on a display large items with large items and small items with small items

informal balance

is when you have a display and you place little items with big items.