1. What do the specific features of a product, such as quantity, date if delivery, and price refer to?
Technical needs
2. If a customer is motivated by a need for achievement, what is that person prompted to do?
Master tasks to achieve goals
3. What are the 3 most used demographic classification of travelers?
Age, income, and sex
4. What is psychographics segmentation?
Groups people according to their psychological characteristics such as values, beliefs, and lifestyle
5. What are the 4 main categories of travelers?
Business or corporateIncentive travel Leisure travelVFR travel
6. Why are VFR travelers usually the easiest to serve?
They know what they want and where they are going
In business travel, what 3 customers are served?
CompanyTravelTravel arranger
8. No question
Adventure
9. What are demographics?
The measurable characteristics of a population
10. Why is understanding what motivates a customer to buy important?
Make a sale and be successful
11. How does psychographics, group people?
ValuesBeliefsLifestyle
12. What are the key psychological needs of the business traveler?
ConvenienceComfort
13. What are the key technical needs for the business traveler?
TransportationLodging
14. Who must the sellers of business travel meet the needs of?
Company or organization Person who arranges the travel Person actually traveling
15. "I want to go someplace where my kids and a I can get to know each other again", is someone would say who had a strong need for?
Affiliation
16. A person's decision to buy something is most likely to be swayed by trivial features of the product if
If a decision is unimportant to the consumersIf they are pressed for timeHave a lot of other things on their minds
People are especially likely to comply with a request to buy for what reasons?
Person making request has provided something first Consistent with a commitment they have already madeView as an authority or someone they like
18. What does the planned need to do in incentive travel?
To specify To determine To budget