Chapter 16-18 True/False

Public relations is primarily a communications tool to influence attitudes.

True

Community relations includes public relations, but goes further.

True

Stakeholders are those individuals who have a financial stake in the organization.

False

The final strategic plan may consist of a combination of strategies.

True

Because of how long-term care providers are reimbursed, price is not a factor in marketing.

False

Creation of new types of services has reduced overall demand for services.

False

The long-term care system is moving toward becoming more "seamless.

True

Those who reimburse long-term care are achieving seamlessness faster than are service providers.

False

Special care units will be replaced by multilevel, all-inclusive care providers.

False

Technology has already had an impact on education.

True

Managed care organizations will be customers of long-term care providers.

True

Providers will have to share some of the financial risk of caring for disadvantaged populations.

True

Being a change agent refers only to how a manager works within the organization.

False

The long-term care system has historically been proactive in facing problems.

False

Each provider must find ways to provide all services needed in the service community.

False